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We had a ball creating this sweet campaign for @lanolips’ 101 Ointment Multi-Balm Vanilla 🍦

Swipe to see how the fake ice cream magic happened. (Spoiler: there was a lot of margarine involved.) ✨

#behindthescenes #creativecampaigns #propstyl

Your copy called—it wants a redo. ✍️

In a landscape full to the brim with personality-led beauty and lifestyle brands, these empty, cliché phrases just don’t cut it.

Good thing we’re here to help. ✌️

When you invest in professional copywriting, you’re not just paying for words, you’re fueling measurable business growth. 🚀

Great copy isn’t a sunk cost. It’s a secret weapon. ✨

Here’s the deal:

💡 Better copy = bett

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The Good Ideas Co. acknowledges the Gadigal people of the Eora Nation, who are the traditional custodians of the land on which we live and work. We recognise their enduring relationship to the land and their continuing cultural and spiritual customs and practices. We pay our deepest respects to all Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. Always was, always will be, Aboriginal land.