GET THE GOODS

We don’t do one-size-fits-all, but we do do this-size-fits-you.

LIKE A FULL SERVICE ON YOUR CAR, THE GOOD IDEAS CO. OFFERS THE SAME DETAILED ANALYSIS OF YOUR BRAND, GIVING IT EVERYTHING IT NEEDS (AND NOTHING IT DOESN’T) ‘TIL IT’S POLISHED TO PERFECTION.

We offer different packages for different situations (and you can download that intel just below). If none of this good stuff covers your needs, get in touch so we can figure out how we can still get it on.

Just browsing?

Here’s what we do in a nutshell

Copywriting

Our bread and butter. We write like our lives depend on it, to craft the kind of copy that results in connection and conversion. (Because selling the socks off your product/service is the name of the game.)

Content Strategy + Creation

We’ll plan, design, create and edit the kind of custom content that kicks goals for your brand. We factor in user experience, best practices and your business’ unique needs for content that kills.

Brand Consulting + Development

We tap our collective 30+ years of experience to advise you on how to best position your brand. We’ve been across the women’s lifestyle market for decades – we’re pros at defining and developing USPs.

Creative Direction + Production

We specialise in end-to-end shoot production (stills and video) because we’ve been doing it forever. We’ll help shape your creative vision then deliver it in the form of bang-on imagery. 

Campaign Ideation + Execution

We conceive, schedule and shoot a brand campaign catered to a single SKU or message. In need of images and words? You’ll be glad to know we’re highly skilled at delivering on both.

Frequently asked questions

WE’RE DOWN TO CHAT MANO A MANO, BUT IF YOU’RE TOO SHY TO MAKE THE FIRST MOVE, WE’VE TAKEN THE LIBERTY OF ANSWERING A FEW COMMON QUERIES.

  • We’re copywriters who are also creative directors and branding pros, so even if you hire us on a words-only basis, we approach every creative endeavour from a holistic point of view (because we can’t turn off those parts of our brains). That means, you get 30-plus years of collective professional experience and expertise distilled into each and everything we do.

  • Quite probably. Aside from our names gracing the pages of glossy magazines for the past two decades, we’ve worked for brands like VOGUE, Glasshouse Fragrances, ELEFFECT, The Beauty Chef, Aéde, Lano, Vida Glow and The Undone.

  • This one is dependent on the size of the project, but most collaborations take a minimum of 4 weeks from start to finish. If you’d like to enquire about current availability, please reach out via email (find us at ciao@thegoodideasco.com) or slide into our IG DMs (@thegoodideasco).

  • Sara Firth from Luminary Lab created both our branding and this site. She’s a wonder of a creative and if we could co-opt her into The Good Ideas Co. fam, we totally would. Photographer Sevak Babakhani also deserves a shoutout. We’re most comfortable behind the camera, but he gives good photo (he snapped the pics of us you’ve seen here).

  • No, sorry. We actually have four kids between us so don’t have time for dating (also, we’re both married).

Want to see our price list? Too bad.
(Just kidding. Click here to download it.)

WE’RE ALL ABOUT TAILORING OUR SERVICES TO YOUR SPECIFIC NEEDS, BUT IF YOU WANT THE SCOOP ON OUR MOST-REQUESTED PACKAGES,
YOU’LL FIND THEM HERE.